Cultural Hispanic Insights for Car Dealerships
FAMILY IS ESSENTIAL:
Highlight the role that cars can play in strengthening family bonds, such as road trips and family outings.
LANGUAGE IS IMPORTANT:
Have bilingual staff available to communicate with Hispanic customers and consider having Spanish language materials and signage in the dealership.
CELEBRATIONS AND HOLIDAYS:
Create campaigns that align with Hispanic celebrations and holidays, such as Hispanic Heritage Month, Cinco de Mayo, and Christmas.
RELIGIOUS VALUES:
Recognize and respect Hispanic religious values and consider creating campaigns that incorporate spirituality and family values.
PERSONAL RELATIONSHIPS:
Focus on building personal relationships with Hispanic customers through effective communication, genuine interest, and personalized service.
MUSIC AND DANCE:
Consider hosting events that feature Hispanic music and dance or playing Hispanic music in the dealership to create a welcoming and inclusive atmosphere.
FOOD AND FLAVORS:
Offer Hispanic cuisine options or partner with local Hispanic restaurants to provide food during events or promotions.
SPORTS AND ENTERTAINMENT:
Consider sponsoring local Hispanic sports teams or hosting viewing parties for popular Hispanic sports events, such as soccer matches.
RESPECT FOR ELDERS:
Recognize and respect the influence of older Hispanic customers and consider tailoring services and promotions that cater to their needs and preferences.
SENSE OF COMMUNITY:
Partner with Hispanic community organizations to sponsor events and engage with the local Hispanic community.